Sri Lanka is a tropical island with 46 agro-ecological zones and two monsoon seasons. This facilitates the cultivation of a variety of long-lasting and perishable crops. Crop production, on the other hand, is frequently seasonal and dependent on water availability. This leads to overproduction soon after harvest, followed by scarcity and high market prices during off seasons. In Sri Lanka, 70% of population lives in rural areas, and agriculture provides livelihood for approximately 40% of them. The agricultural marketing...